Topic:
As the
world continues to become more and more digitalized, companies are faced with
the challenge of transitioning from old business processes to new ones in
attempt to keep up with evolving technologies. One particular department that
companies are seeing a major shift towards the need for employees with computer
science backgrounds is in their marketing departments. Many of their current
marketing executives and other employees don’t have the skills needed to work
on the company websites, so companies have devoted entire sections of their
computer engineering staffs to focusing on improving marketing strategies.
While this is a temporary fix to the current problem, business directors feel
that moving forward they need employees with both business and computer science
backgrounds. One article on this topic states, “Graham Cooke, founder and CEO
at Qubit, argued that as consumers are faced with increasing choice and as
brand loyalty continues to decline, digital customer experience will be the
core “battleground” for marketers in the years ahead.”1
Important Terminology:
CMO – Chief Marketing Officer; “Responsible
for overseeing the planning, development and execution of an organization's
marketing and advertising initiatives,”2
CEO – Chief Executive Officer
Relation to Computer Science:
This problem in marketing departments today is
connected to computer science because it shows how versatile the field of
computer science is. Many companies that were having issues with customer
loyalty found that there is a lot of miscommunication between their IT and
marketing departments. The website designers were often unaware of how
important certain design details were to the website, and marketing executives
didn’t always understand the level of work that goes into each little change on
the website.
Works Cited:
1. Bacon, Jonathan. "All CMOs 'will Have Computer Science
Background in 10 Years'." Marketing Week. Marketing Week, 14 Apr.
2015. Web. 26 Jan. 2017.
2. Court, David. "The Evolving Role of the CMO." Marketing
& Sales. McKinsey & Company, Aug. 2007. Web. 25 Jan. 2017.
This is really interesting! As I've been looking more into jobs, I've noticed that the necessity for knowledge in computer science is becoming more and more important as computers continue to revolutionize our daily lives.
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